I can easily do all of that and more with my non-lifted mid-sized long-bed pickup. It’s just a fact my dude; they are selling a self-image, not actual utility. Or what about a van with a roof-rack. In my professional experience that’s a lot more utilitarian if you’re a tradesman.

Again, it’s all about an image that’s been meticulously and brilliantly marketed and sold to very specific demographics.