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I feel this article is making the error of equating a service not having ads meaning it is offering privacy.
Facebook creates shadow profiles of individuals who don’t even use the social media service, so they are in the business of data collection and identifying people.
A service not having ads does not mean it is private.
The people that care about privacy are not currently on Facebook, so this is pointless.
Probably doing it so they can say: “look no one wants this, why would we invest in it” Obviously they’re doing it because they have to, but also
People not on facebook still have a data profile on facebook.
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