I’m not sure why there has to be a new fad drinking vessel every 6 months. In the US it seems driven by preteen and teen girls. They used to obsess over having a Hydroflask with custom stickers and shit. Now its these things. It will be some other overpriced cup craze by summer.
People are atomised to hell and back and the most accessible sense of belonging one can find is consumer identity. I don’t know that young girls are in any way special in this. With boys it’s primarily video games. Adults are not that much different.
Capitalism inserts itself into the process of identity creation to create new feelings of lacking in its consumers. More “socialization” means more opportunities for “earned media” which makes people feel like they need to have The Thing.
I’m not sure why there has to be a new fad drinking vessel every 6 months. In the US it seems driven by preteen and teen girls. They used to obsess over having a Hydroflask with custom stickers and shit. Now its these things. It will be some other overpriced cup craze by summer.
People are atomised to hell and back and the most accessible sense of belonging one can find is consumer identity. I don’t know that young girls are in any way special in this. With boys it’s primarily video games. Adults are not that much different.
Schools allow these so it’s a status symbol of wealth. Yet another way to differentiate the “popular” (rich) kids from the “unpopular” (poor) kids
Capitalism inserts itself into the process of identity creation to create new feelings of lacking in its consumers. More “socialization” means more opportunities for “earned media” which makes people feel like they need to have The Thing.
Back in my day, if you didn’t have a Nalgene you were a nobody
stickers on water bottles are fun. mine has stickers of mobile suits i got at a con. i have a sazabi, a zaku, and the turn a gundam