Study confirms Philip Morris International, Danone, Nestlé, PepsiCo and Coca-Cola are worst offenders
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    Less than half of that plastic litter had discernible branding that could be traced back to the company that produced the packaging; the rest could not be accounted for or taken responsibility for.

    “This shows very, very, very well the need for transparency and traceability,” says a study author, Patricia Villarrubia-Gómez, a plastic pollution researcher at the Stockholm Resilience Centre.

    “The industry likes to put the responsibility on the individual,” says the study’s author, Marcus Eriksen, a plastic pollution expert from The 5 Gyres Institute.

    “But we’d like to point out that it’s the brands, it’s their choice for the kinds of packaging [they use] and for embracing this throwaway model of delivering their goods.

    “Actually seeing this one-to-one increase, I was like, wow,” says a study author, Kathy Willis, a marine socio-ecologist from the Commonwealth Scientific and Industrial Research Organisation in Australia.

    The talks will run to Monday, and Luis Vayas Valdivieso, the Ecuadorian ambassador to the UK, told the Guardian earlier this week he was hopeful that countries would come together to secure an international legally binding instrument on plastic pollution.

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