Job losses, declining circulations and local newspaper closures could mean spread of misinformation in pivotal election year
As the election battle between Donald Trump and Joe Biden begins, there are growing fears around the health of the US news media which has been struck by job losses, declining circulations, the closure or crippling of well-known brands and rise of new threats such as fake or AI-generated information on social media.
Evidence of this state of crisis abounds. Last year, more than 21,400 media jobs were lost, the highest since 2020, when 16,060 cuts were recorded when print was still in the process of being succeeded by digital news distribution. Major names including the Washington Post, the Los Angeles Times and Vice have taken serious hits, alongside scores of smaller brands and the total collapse of newcomers such as the Messenger.
“We’ve settled into the final act of the election season, and it’s promising to be the harbinger of all kinds of problems because of the nature of the candidates,” says Robert Thompson at Syracuse University. At the same time, he says, “the very industry that should be girding up for this is in a total state of crisis”.
Readership and income from digital production has been falling overall, and industry downsizing in 2024 appears to be accelerating. Meanwhile, social media is uncoupling as a referral service to news organizations, which hits both readership size and revenue generation. Meta has dropped its news tab from Facebook, Google is more unpredictable, and X has de-prioritized posts that contain outside referrals.
Readers are fleeing to mediums in which fresh dangers lurk, even when accounting for the partisan nature of some US news sites. The share of US adults who say they regularly get news from TikTok has more than quadrupled, from 3% in 2020 to 14% in 2023, yet such sites are subject to the threat of viral misinformation – whether deliberately sown or spread organically.
“They” (the local newspapers) don’t have to make that Faustian bargain but choose to because it’s easier or more lucrative to. They could take meaningful steps to address and communicate to their readers that they care about the accuracy and informative aspects of their reporting as well as the safety and respect of their electronic systems used to access it.
Wikipedia doesn’t have flashing boner pill pop-ups and their pages aren’t filled with intentionally misleading information – I strongly suspect their donations would fall off a cliff if that started to change. It’s not a great comparison since the scale and business structures are different from local newspapers but other entities like PBS also show that people will donate for good/honest content.
Ad blockers just wrongly get painted with this brush as being horribly destructive to the poor companies that have no choice but to be evil when they were a logical consequence to the boundaries of acceptability being constantly pushed. We had <marquee> and <blink> text, static banners -> animated banners, auto-playing sound/video, iFrames -> pop-ups -> recursive pop-ups -> mouse click & window resize disable scripts -> overlays -> unskippable full-page video -> multiple unskippable videos -> LLM/AI generated bogus content. And tons of other variations I’m not remembering at the moment. Ad blockers also (mostly) don’t work properly when the ads are being served from the same source as the content; the newspapers could host the ads themselves and vouch for their safety and propriety.