Google is feeling pretty pumped about a new way of showing you ads on YouTube
www.androidauthority.com
Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • SouthEndSunsetEnglish
    16·
    2 months ago

    I agree. But at the same time, if I pause something, I want it to pause and I want the noise to stop.

    • HeyThisIsntTheYMCA@lemmy.worldEnglish
      12·
      2 months ago

      In this comment, old man yells at cloud:

      When the phone rings, I need to be able to press one button to pause my video and stop the sound. Not two. I still have to hunt for my phone (assuming they are different devices) and find the right button on that thing, since I now have five different phones in my house and they all accept calls differently (unless I program them, and since they belong to people who aren’t me, I don’t get to). I’m turning into a goddamn luddite and I love technology, I just am running out of attention span.