Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
Businesses will charge as much as they can get away with.
If they CAN charge, they WILL charge, and as long as you keep buying, they’ll keep gouging.
I hate to say it but maybe we could all afford to eat a little less often. We have an obesity epidemic. This “bliss point” hyper palatable processed garbage is killing us. If we stopped buying it, and learned to just fucking live with being hungry every so often, we wouldn’t be dying of heart failure as much.