• Thorny_Insight
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    5 months ago

    Nowhere does it claim to be anti-woke except at the rage bait headline.

      • Thorny_Insight
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        5 months ago

        She doesn’t use the word “woke” in it even once. I also don’t think the person posting it has anything to do with the company.

        • AbidanYre@lemmy.world
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          5 months ago

          You’re going to ignore the entire thrust of the marketing because of the absence of one word?

          • Thorny_Insight
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            5 months ago

            The title of the article is intentionally misleading readers for clicks and rage bait. They’re not calling it “anti-woke water”, thedailybeast is. The name of the brand is Freedom2o. Is freedom anti-woke?

            They’re even talking about how their water is good for the environment.

            Support environmental sustainability by choosing reverse osmosis water. Our water bottles are crafted with a reduced environmental footprint, ensuring that your commitment to clean water aligns with a broader dedication to preserving our planet.

            Sounds pretty woke to me!

            • enbyecho@lemmy.world
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              5 months ago

              Are you on the spectrum? I ask because your “but it isn’t 100% literally this thing” is the sort of overly pedantic and literalist thing I would do myself.

              Would it make you feel better if you noted that the scrolling red banner at the top of the website does in fact have “this water ain’t woke” among other similar sayings? And there is a “This drink ain’t woke” Yeti cooler.

              Does that help?

              • Thorny_Insight
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                5 months ago

                Are you on the spectrum?

                Very likely.

                Would it make you feel better if you noted that the scrolling red banner at the top of the website does in fact have “this water ain’t woke” among other similar sayings? And there is a “This drink ain’t woke” Yeti cooler.

                I went to their website and did not see such banner but if that indeed is the case then that’s all the proof I need to admit I was wrong.

                Does it make me feel better? No, it makes me feel sad.