It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
An estimated $4 to $20 billion in value, what is he thinking?
So you’re saying it’s worth at least 20 billion? Still seems too high to me.
It’s probably between $15-20B right now.
I think it comes with a salvage title though.