But that only works if the satirization is still somehow stylistically distinct to be recognizable as a satirization of your brand.
You could put Wendy’s, Walmart, Northrup Grumman, Tyson, Bank of America, whatever, into this, and just change the last line a little bit, and I still would not be able to determine if its satire or not.
Twofold reasons:
1 Corporate Advertisement in general is almost completely stylistically played out. Almost everyone has tried almost every approach. It’s all just blended together, at least for me, into ‘insert nearly any kind of rhetoric or style or music or imagery here’ followed by: So buy the thing.
Sure, there are still some general trends for certain marketed product types … but …
2 Is anything on Twitter/X genuine? First we had a whole bunch of brand accounts acting like increasingly twitter brained idiots, then we had Musk’s disastrous takeover and blue check fiasco with people impersonating corpo accounts running wild, now the bots are even more widespread AND the general corpo trend seems to be ‘yes actually just have AI generate/do everything’, why wouldn’t text only posts currently be able to be handed over to an edgy ChatGPT model?
Like… this image, the account has some kind of silver tick or badge or something.
Is that from older Twitter era meaning its verified?
Was the account hacked?
Was this image photoshopped?
…
Can you even tell the difference between a serious idiot, an unserious troll, or a bot mimicking one of those, without an investigation?
I think it’s just an advertisement for Snickers. Gross.
The sign of a successful ad campaign is when the campaign itself gets satirized to continue to build on brand awareness.
But that only works if the satirization is still somehow stylistically distinct to be recognizable as a satirization of your brand.
You could put Wendy’s, Walmart, Northrup Grumman, Tyson, Bank of America, whatever, into this, and just change the last line a little bit, and I still would not be able to determine if its satire or not.
Twofold reasons:
1 Corporate Advertisement in general is almost completely stylistically played out. Almost everyone has tried almost every approach. It’s all just blended together, at least for me, into ‘insert nearly any kind of rhetoric or style or music or imagery here’ followed by: So buy the thing.
Sure, there are still some general trends for certain marketed product types … but …
2 Is anything on Twitter/X genuine? First we had a whole bunch of brand accounts acting like increasingly twitter brained idiots, then we had Musk’s disastrous takeover and blue check fiasco with people impersonating corpo accounts running wild, now the bots are even more widespread AND the general corpo trend seems to be ‘yes actually just have AI generate/do everything’, why wouldn’t text only posts currently be able to be handed over to an edgy ChatGPT model?
Like… this image, the account has some kind of silver tick or badge or something.
Is that from older Twitter era meaning its verified?
Was the account hacked?
Was this image photoshopped?
…
Can you even tell the difference between a serious idiot, an unserious troll, or a bot mimicking one of those, without an investigation?