The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • ReyaliEnglish
    1·
    10 months ago

    OP knows they aren’t the same thing. Their point was that if the subscription model came with promise of repair, maybe there’s a purpose/value in it for the consumer. But without that, it’s pure greed.

    • Adalast@lemmy.worldEnglish
      2·
      10 months ago

      Close to my original point. It’s more like “I’m paying you every month and I am going to have to pay exorbitant repair fees so I can keep paying for the privilege of using it.”