The article is about Kyutai, a French AI lab with an objective to compete with chatgpt and others with full open source (research papers, models, and training data).
They are aiming to also include the capability to use sound, image, etc… (according to this article (French) https://www.clubic.com/actualite-509350-intelligence-artificielle-xavier-niel-free-et-l-ancien-pdg-de-google-lancent-kyutai-un-concurrent-europeen-a-openai.html )
The post article also talks about some French context.
I think what they mean is that ideally, the money wouldn’t be going towards a few executives’ multi-millionaire salaries.