G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.
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The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”
Or at least middle Management. Though, it would require better reporting/time tracking/statistics to do so. Something easily gamed.
Eh, you can improve reporting, time usage, and statistics all you want. It won’t help people stop making stupid short-sighted decisions. If it isn’t middle management, it’ll be the people controlling the AI’s which replace them.
CEO: “AI, give me a plan to improve profits by at least 10% in the next quarter.”
AI: “<insert plan>. Note: enacting this plan will cause talent attrition and there is a 70% chance of -50% revenue over the following 5 years.”
CEO: “Sounds great, I’m retiring next year!”
The people up top have plenty information on how to run a long-term successful business, but still choose to make illogical decisions which screw them over the long term. Changing the source of data to an AI just means that the CEO can ignore any feedback or metrics which don’t agree with their internal model and incentive structure.