• volvoxvsmarla
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    7 months ago

    I would guess the ad revenue. Twitter sells ads. Businesses are probably less likely to advertise on a rebranded platform that implemented so many controversial changes that advertising on it is now not only hitting a much smaller target group (since people left) but is also associated negatively, which might lead to losing even more clients. It is like a local organic fair trade food brand being associated with nestle. This will probably not lead to an increase in sales but much the opposite.

    • crashfrog
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      7 months ago

      Twitter isn’t losing users, it’s gaining them. They may be losing advertisers but “branding” doesn’t really have anything to do with that. Advertisers go where the eyeballs are, brands are otherwise meaningless to them.