A search user’s goal is to find something related to what they typed.
Google’s goal is to make money based on what was typed.
Whether google uses AI or not, their goal will be at odds with the user’s and the results will only be useful enough that most people won’t completely stop using search.
Google has different goals than a search user.
Whether google uses AI or not, their goal will be at odds with the user’s and the results will only be useful enough that most people won’t completely stop using search.