Quick and cheap are two of the first words that come to mind when thinking about fast food. But some McDonald’s customers have criticized the restaurant giant over recent higher menu prices, prompting the CEO to address the issue of affordability during the company’s latest earning call.

McDonald’s CEO Chris Kempczinski spoke to analysts on Monday morning about the fast food chain’s mixed fourth quarter results, as well as the global market impact with ongoing conflict in the Middle East and Muslim communities, and ultimately about how to re-engage lower-income customers.

After the earnings results were posted, McDonald’s shares tumbled nearly 4% on the New York Stock Exchange by closing.

While global same-store sales – meaning stores that have been open for at least a year – were up 3.4%, short of Wall Street’s expectations, Kempczinski said those earnings results were impacted by the war in the Middle East.

Domestically however, same-store sales were up by 4.3%, which was more closely aligned to previous quarters and company expectations for what the CEO called “normalized growth.”

  • don
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    4 months ago

    If you avoid maccas like the plague it is, you don’t care.

    • Aniki 🌱🌿
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      4 months ago

      I literally couldn’t give a shit about anyones stock prices. All my attempts at getting into the stock market have been nothing but failure so I invest in my house and property instead. I’d rather have a nice patio than a portfolio.

      • protist@mander.xyz
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        4 months ago

        If you’re picking and choosing you own stocks and trading in the short-term, you’re going to fail. Index funds are the way to go long-term. But also, yes, I couldn’t give two fucks about McDonald’s share price

        • Aniki 🌱🌿
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          4 months ago

          Housing prices have risen much more consistently and safely than even mutual/index funds. My 401k is diversified enough in foreign markets that it should steadily increase without much fuss but I only put in the max-match contribution. The rest of my money goes into savings and construction/upgrade projects. I’ve turned 200k into 600k and I’m about to buy an empty lot and build another.

          • SkyezOpen@lemmy.world
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            4 months ago

            If I see you whining about how people are too poor to rent your extra houses I swear to Satan…

            • Aniki 🌱🌿
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              4 months ago

              I’m a communist. Everyone lives for free, just help with the taxes and upkeep and you’re out if you don’t. Pretty easy.

              • SkyezOpen@lemmy.world
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                4 months ago

                So you upgrade houses and put people in them for free, and that somehow nets you enough money to buy/build more houses? Pull the other one.