The best part of the fediverse is that anyone can run their own server. The downside of this is that anyone can easily create hordes of fake accounts, as I will now demonstrate.
Fighting fake accounts is hard and most implementations do not currently have an effective way of filtering out fake accounts. I’m sure that the developers will step in if this becomes a bigger problem. Until then, remember that votes are just a number.
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700 extra upvotes in the first couple hours on a medium sized hobby sub is an enormous amount and will give you great exposure to potentially tens of thousands of potential customers who won’t just ignore it like some banner ad (since they’ll think it’s real content).