Where Reddit differs among its tech peers is in its striking dependence on its user base to keep things operational. Reddit must keep its users satisfied and its efforts to expand its limited (and already unpopular) advertising formats could send users packing. 98% of Reddit’s revenue is made up of advertising income. And of that, 26% came from just 10 ad clients in 2023. Investors will be watching this closely and expect more diversity sooner rather than later
I was mostly in the niche subreddits anyway, and it’s frustrating that Reddit is essentially still the only searchable website for non-sponsored content in hundreds (if not thousands) of niches. Quality in my niches is still the same ebb and flow that it was.
There still are questions of validity, though. Message boards like Reddit haven’t really had their payola/Gamergate/astroturfed-FCC-comments moment yet.
Yeah, it helps that’s what my initial prep was: migrating over to discord for niches. It doesn’t hit all the marks you mentioned, but it’s good enough for me (for now, it’s probably gonna have its true enshittening moment too but it’s still usable for me at least).
Making the final move here was for the news aggregation with some community discovery, and so far it feels like it’s adequate here too.