Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor announced they're launching a group called the “Coalition for Trusted Reviews."
It’s not so much the fake reviews, as the very honest and bluntly negative reviews. That gets in the way of Amazon making a cut off of sellers offloading useless crap onto their customers, and those are the reviews I think they will be purging.