Yes, but it’s still necessary even if it will be hard to do. Three of the biggest obstacles with regulating the ai that come to my mind are:

1. Regulators may be not up to date with advancements in ai and it’s potential
2. Regulations may be done in such a way to help big corporations
3. Ai is advancing so fast that it becomes difficult to even predict how it will affect our society in the next 5-10 years

Edit: I’m not saying that private uses of ai should be regulated when it doesn’t affect anyone.