After Avengers: Endgame, the Marvel Cinematic Universe has never been the same, and there are some aspects of the movie that explain how it broke the universe. The latest of Marvel Studios’ Avengers movies, 2019’s Avengers: Endgame, is the biggest superhero movie of all time. The MCU was at the height of its popularity during Phase 3, so when it came time to end the Infinity Saga, Marvel had to deliver, and the studio did so in spades. Avengers: Endgame was the perfect finale to the Infinity Saga, superbly wrapping up the more than 10 years of storytelling the MCU had set up to that point.
Following Avengers: Endgame’s ending, the MCU had to radically change. Marvel Studios was able to release more projects in Phase 4 than it had ever done before — Phase 4 had a mind-blowing 18 projects over just two years, almost matching the Infinity Saga’s 23 movies in an 11-year span — thanks to Disney+. While the addition of TV series and other formats to the MCU allowed Marvel to introduce more characters and give supporting heroes their time to shine, which movies would not have allowed, there was a clear quality drop from Avengers: Endgame to Phase 4’s movies and series. Sadly, Avengers: Endgame contributed directly to the MCU’s recent disarray.
It’s very weird, the narrative being constructed here. At least in movies, the facts don’t support the implied claim. (And in TV, there’s not much to compare pre- and post-Endgame.)
https://www.the-numbers.com/movies/franchise/Marvel-Cinematic-Universe#tab=summary&franchise_movies_overview=od5
Of the top 10 MCU movies in worldwide box office (aka the ones making over $1B), three were post-Endgame. 3 in 4 years versus 7 in 11 (since Iron Man/Incredible Hulk).
In the next group of 10 (down to $676M worldwide), 4 were post-Endgame. Again: that’s 4 in 4 years versus 6 in 11.
This means that in the top 20 MCU movies, 7 were post-Endgame. 7 in 4 years (1.75 per year) versus 13 in 11 (1.2 per year).
I think… I think they’re doing fine…? In the real world, among real people, most of the things the article points out (like the CGI quality) don’t rate a second thought. They just don’t care. Did they have fun? Yes or no? All the little detail bullshit that the chronically online like to harp about is just not important to the vast majority of moviegoers. They do not fucking care.
What could be argued is that things have dipped from 2021 to 2023, since none of the 5 movies from the past 2 years have cracked $1B and only one cracked $1B in 2021. But that’s not “post-Endgame” that’s “mid- and post-pandemic.” Not exactly the same thing. Can we at least admit that the most world-changing event of the past 80 years might actually be more responsible for any perceived “break” than something as nebulously undefined as “superhero fatigue” or as ridiculously unimportant (to most people) as “marginal drop in quality”?
I wonder how much of that was momentum that took a bit to show. Folks went to the post endgame movies high on marbel and got ground down to where they stopped showing up for what you call the mid end game.