In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.
In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.
That’s not what a CEO does though. That’s not their job description.
She is a renowned ad exec that has never been a CEO before. Shes considered an ad wizard, someone who really understands how to get ad money flowing. Its explicitly why she was hired.
Elon sets all the priorities/goals/direction still. He does it publicly all the time. Shes a CEO in name only, which is clear to everyone.
She was brought in to keep the advertisers happy, which she is normally a whiz at, but even she can’t tamp down blatant antisemitism/racism from her boss.