They do it so that you’ll carry over your positive impressions with the products you’ve used, to the new products they want to sell you. You like the Apple Mac, so you think you’ll like the Apple iPhone.
But Twitter just has the one product and it’ll always have just the one product. They’re not making a second product, ever. There’s nothing to transfer a favorable impression to. So what’s the “value” of Twitter as a brand, distinct from Twitter as an app? All Twitter is is an app.
The same value as Coca-Cola has. They don’t have any new products to sell you, everyone knows what Coca-Cola tastes like and no one is switching from Coke to Pepsi because they saw an ad.
They do it because keeping a brand in the public consciousness is itself a value to a company.
What? No, Coca-cola has new products every fucking year. Several times a year. Literally two months ago they launched “Coca-Cola Y3000 Zero Sugar”, a flavor supposedly created by “AI”. And just knowing that Coca-Cola launched it, you probably have an idea what it tastes like. That’s what branding does. But Twitter doesn’t do any of that, because again, they don’t launch new products. They have one product and they’ll always have one product.
My point, which I though was obvious, was why does Coca-Cola advertise their main product that they never change except for one ill-advised try in the 1980s? What does it benefit them to have those ads?
My point, which I though was obvious, was why does Coca-Cola advertise their main product that they never change except for one ill-advised try in the 1980s?
So that they can sell you all of the 20-odd other flavors, based on your favorable impressions of the Coca-Cola brand as a whole. Have you just not been fucking listening at all?
I think the point you are missing in both cases is that the so-called customer is not who they are advertising to. In Coca-Cola’s case, they are advertising to investors. In Twitter’s case especially, they are advertising to potential advertising customers and data mining organizations.
You are not Twitter’s customer. They don’t care whether or not you exist.
I think the point you are missing in both cases is that the so-called customer is not who they are advertising to. In Coca-Cola’s case, they are advertising to investors.
You just keep saying different things and then acting like that’s what you’ve been saying “the whole time”, but this is literally the first time you’ve introduced “investors” into it.
But that’s also nonsense. Coca-Cola doesn’t need to buy ads during the Superbowl to talk to their investors; they already have a mailing address for literally every Coca-Cola shareholder. Every publicly-traded company does. When Coca-Cola wants to tell you, the shareholder, something, they just host a phone call and, like, tell you with their mouths. They do this once a quarter, in fact, if not more frequently.
Aren’t you embarrassed about being wrong all the time?
Okay, you obviously can’t talk to me without being hostile, so I don’t think I’m willing to continue this conversation. I’m not interested in Reddit behavior. Goodbye.
Do you think that’s why they do branding?
They do it so that you’ll carry over your positive impressions with the products you’ve used, to the new products they want to sell you. You like the Apple Mac, so you think you’ll like the Apple iPhone.
But Twitter just has the one product and it’ll always have just the one product. They’re not making a second product, ever. There’s nothing to transfer a favorable impression to. So what’s the “value” of Twitter as a brand, distinct from Twitter as an app? All Twitter is is an app.
The same value as Coca-Cola has. They don’t have any new products to sell you, everyone knows what Coca-Cola tastes like and no one is switching from Coke to Pepsi because they saw an ad.
They do it because keeping a brand in the public consciousness is itself a value to a company.
What? No, Coca-cola has new products every fucking year. Several times a year. Literally two months ago they launched “Coca-Cola Y3000 Zero Sugar”, a flavor supposedly created by “AI”. And just knowing that Coca-Cola launched it, you probably have an idea what it tastes like. That’s what branding does. But Twitter doesn’t do any of that, because again, they don’t launch new products. They have one product and they’ll always have one product.
My point, which I though was obvious, was why does Coca-Cola advertise their main product that they never change except for one ill-advised try in the 1980s? What does it benefit them to have those ads?
So that they can sell you all of the 20-odd other flavors, based on your favorable impressions of the Coca-Cola brand as a whole. Have you just not been fucking listening at all?
I think the point you are missing in both cases is that the so-called customer is not who they are advertising to. In Coca-Cola’s case, they are advertising to investors. In Twitter’s case especially, they are advertising to potential advertising customers and data mining organizations.
You are not Twitter’s customer. They don’t care whether or not you exist.
You just keep saying different things and then acting like that’s what you’ve been saying “the whole time”, but this is literally the first time you’ve introduced “investors” into it.
But that’s also nonsense. Coca-Cola doesn’t need to buy ads during the Superbowl to talk to their investors; they already have a mailing address for literally every Coca-Cola shareholder. Every publicly-traded company does. When Coca-Cola wants to tell you, the shareholder, something, they just host a phone call and, like, tell you with their mouths. They do this once a quarter, in fact, if not more frequently.
Aren’t you embarrassed about being wrong all the time?
Okay, you obviously can’t talk to me without being hostile, so I don’t think I’m willing to continue this conversation. I’m not interested in Reddit behavior. Goodbye.