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    14 months ago

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    MADRID/LONDON, Dec 11 (Reuters) - Zara pulled an advertising campaign featuring mannequins with missing limbs and statues wrapped in white from the front page of its website and app on Monday after it prompted calls by some pro-Palestine activists for a boycott of the fashion retailer.

    Zara’s Instagram account saw tens of thousands of comments posted about the photos, many with Palestinian flags, while “#BoycottZara” was trending on messaging platform X.

    The reaction highlights heightened sensitivity international brands are navigating as fighting across Gaza intensifies and calls for company boycotts rise.

    The photos, which featured on Zara’s online store home page on Monday morning, were no longer visible on the website or on its app by 1230 GMT.

    Dolce & Gabbana was removed from ecommerce sites in China in 2018 after a campaign showing models struggling to eat typical Italian food with chopsticks – decried as racist by local celebrities and social media.

    Zara last year came under fire from some Palestinians and Israelis after the head of the retailer’s local franchise in Israel hosted a campaign event for an ultranationalist politician.


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