Fidelity has again marked down the value of its shares in X Holdings, which the mutual fund giant helped Elon Musk buy for $44 billion when the company was known as Twitter.
By the numbers: Fidelity believes that X is worth 71.5% less than at the time of purchase, according to a new disclosure that runs through the end of November 2023 (Fidelity revalues private shares on a one-month lag).
So in this case, I cannot open a company called 𝕏 that uses social media to share elons flights, but I could open a company called Elon Tracker and use the logo 𝕏?
Yes, but if Elon opened a fledgling company to track himself with 𝕏 money, he’d have a great arguement to take the name from you and do nothing with it.
No, those are both trademarks, you’re associating 𝕏 with your tech business (to the extent that Elon Tracker is a tech business).
But if you start a plumbing business you can call it 𝕏, because trademarks are industry-specific.
You might be able to get away with starting a business called XYZ and putting 𝕏 symbols all over your website as long as it obviously isn’t your logo.
Or you can publish images of people doing unspeakable things with the 𝕏 logo. As long as you are not claiming to be 𝕏, you can use the 𝕏 glyph however you like.
This is not true of the bird logo. You aren’t by default allowed to reproduce it, so the company can allow you to, with extra conditions of their choosing. They can make you take down images of people doing unspeakable things with the bird logo, on the basis that it contravenes their terms and therefore is not covered by the license.