ranmagender@lemmy.blahaj.zone to 196@lemmy.blahaj.zone · 1 year agoNFT Rulelemmy.blahaj.zoneimagemessage-square51fedilinkarrow-up1859arrow-down12
arrow-up1857arrow-down1imageNFT Rulelemmy.blahaj.zoneranmagender@lemmy.blahaj.zone to 196@lemmy.blahaj.zone · 1 year agomessage-square51fedilink
minus-squareken27238@beehaw.orglinkfedilinkarrow-up18·1 year agoThis is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter. Then again this rebrand is right on the money for how Elon is managing twitter.
minus-squareIceberglinkfedilinkarrow-up6·1 year agoSo right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes: https://timcalkins.com/2023/07/the-twitter-branding-debacle/
This is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter.
Then again this rebrand is right on the money for how Elon is managing twitter.
So right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes:
https://timcalkins.com/2023/07/the-twitter-branding-debacle/