Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • Corkyskog@sh.itjust.worksEnglish
    3·
    8 months ago

    Eh, maybe if their MAU wasn’t just on a continual decline. It’s just not sustainable, especially when so much of the MAU are bots.