Digital menu boards will offer discounts and value deals on different items during slower periods of the day, Wendy's said.
  • Wendy’s is walking back suggestions it will start surge-pricing burgers and fries.
  • On an earnings call, the company’s CEO said it would begin experimenting with “features like dynamic pricing.”
  • Wendy’s later said its dynamic pricing wouldn’t raise prices and would only offer discounts.

Wendy’s on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.

  • banichan@lemmy.world
    103·
    4 months ago

    They already did months ago in some locations. A Texas Double is now 3.19 instead of 1.79

      • banichan@lemmy.world
        74·
        4 months ago

        Do you really think I remember the exact time I attempted to buy a cheeseburger three months ago?

        • jballs@sh.itjust.worksEnglish
          74·
          4 months ago

          That’s what this topic is about though. They’re talking about changing menu prices depending on what time it is and how busy they are.

          • banichan@lemmy.world
            54·
            4 months ago

            Kinda hard to know if that’s what it was. I left and never came back. They definitely weren’t busy.

            • jballs@sh.itjust.worksEnglish
              43·
              4 months ago

              Haha I’m just messing with you. Wendy’s said they were introducing surge pricing to change their prices throughout the day. So when you said you paid a lot for a burger, I was joking around asking about the time as if they already had it in place.