A social media backlash to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours shows a limit to where, when and for what U.S. consumers will trade more cash for convenience.
Marketing and surge pricing was a thing from day one or almost.
When the public was learning about this new fangled ordering a car on your phone. Surge pricing was baked into that learning and a reasonable explanation for it given. (Encourage more drivers)
For Wendys, people have been buying fast food for 60+ years. And there is absolutely no reasonable explanation for surge pricing other than gouging the customer.
Marketing and surge pricing was a thing from day one or almost.
When the public was learning about this new fangled ordering a car on your phone. Surge pricing was baked into that learning and a reasonable explanation for it given. (Encourage more drivers)
For Wendys, people have been buying fast food for 60+ years. And there is absolutely no reasonable explanation for surge pricing other than gouging the customer.