Rivian needs to broaden its appeal if it wants to survive. And the R2 is its best hope.

I dunno if I’d call $45k “for the masses”, but its an easier price point than Rivian’s current lineup.

The R3, which will be “less expensive” is a bit more exciting. I think the RAV4 / compact SUV market is one of the bigger markets in America right now, so if Rivian can break into it that’d be good for them.