Rivian needs to broaden its appeal if it wants to survive. And the R2 is its best hope.

I dunno if I’d call $45k “for the masses”, but its an easier price point than Rivian’s current lineup.

The R3, which will be “less expensive” is a bit more exciting. I think the RAV4 / compact SUV market is one of the bigger markets in America right now, so if Rivian can break into it that’d be good for them.

  • Yer MaEnglish
    72·
    8 months ago

    Still almost twice what I have ever spent on a vehicle

    • dragontamer@lemmy.worldOPMEnglish
      2·
      8 months ago

      Battery tech just ain’t cheap enough yet.

      The Leaf and Bolt look like fine options nearer to $30k. But yeah, prices still need to come down.

      Toyota / Honda hybrids are reliably $23k right now. So at least hybrids exist for those trying to be more green.