Coats, and devices for that matter, used to be built to last and be repairable. But if your customerconsumer never needs to buy another product from you now that wouldn’t make much business sense would it?
It would if you stole everyone else’s business and that’s what businesses used to compete on.
But consumers want fast fashion. They want cheap clothing and it doesn’t matter if it only last 5 years instead of 30 because they are going to throw it out after 1 anyway.
Consumers have forced the hand of businesses in this case. People want cheap more than they want anything else.
Coats, and devices for that matter, used to be built to last and be repairable. But if your
customerconsumer never needs to buy another product from you now that wouldn’t make much business sense would it?It would if you stole everyone else’s business and that’s what businesses used to compete on.
But consumers want fast fashion. They want cheap clothing and it doesn’t matter if it only last 5 years instead of 30 because they are going to throw it out after 1 anyway.
Consumers have forced the hand of businesses in this case. People want cheap more than they want anything else.
Personally I don’t feel that way, but my personal experience isn’t a particularly large sample size.
Consumers may want various things, but those wants aren’t created in a vacuum. Otherwise advertising would be pointless.