Yeah, I have never found “high demand” data to be particularly useful from companies that don’t sell direct to consumer.
Of course the higher trims are what’s in demand. Like you said, it’s in part because that’s all they’re making, but even for less constrained models, it’s because that’s all the dealership ordered, and most people don’t want to deal with the headache of ordering a specific configuration from the dealership.
I’m much more interested in these numbers from direct to consumer companies like Tesla, Rivian, and Polestar. Are people primarily buying the higher trims of their cars?
I used to be in the “biz”. They know why the customers want. Even if they do not have it on the lot and thus is not what the customer ultimately buys.
Now of course if they can grab an XLT prospect and easily up sell them into a higher margin trim - them KNOWING customers want an CLT does not mean they will actually satisfy that demand. But they know.
Yeah, I have never found “high demand” data to be particularly useful from companies that don’t sell direct to consumer.
Of course the higher trims are what’s in demand. Like you said, it’s in part because that’s all they’re making, but even for less constrained models, it’s because that’s all the dealership ordered, and most people don’t want to deal with the headache of ordering a specific configuration from the dealership.
I’m much more interested in these numbers from direct to consumer companies like Tesla, Rivian, and Polestar. Are people primarily buying the higher trims of their cars?
I used to be in the “biz”. They know why the customers want. Even if they do not have it on the lot and thus is not what the customer ultimately buys.
Now of course if they can grab an XLT prospect and easily up sell them into a higher margin trim - them KNOWING customers want an CLT does not mean they will actually satisfy that demand. But they know.