Influence is about perception, and though it may be other people who are acting on that perception, it is still very carefully and intentionally managed by Meta. Lots of people think Facebook is too important not to be a member of, or that you can’t get hired without a LinkedIn, or that you can’t use the internet without giving up your info to Apple, Google, or Microsoft, so why even bother trying not to… and they’re all false narratives that those companies use their size and money to create and maintain the perception of, even if it’s of course the individuals that go along with those narratives. Facebook doesn’t have to hold a gun to your head to make you act a certain way.

So yes, Meta absolutely is directly impacting the Fediverse by announcing their intent to offer federation with Threads.