White Castle has its own take on fast food hamburgers. For starters, the patties are square, with five holes in each patty. And they’re small, too –- two-and-a-half inch sliders. Just big enough to fit into the palm of your hand. And since they’re steamed on a bed of onions, everything is infused with this
Excellent listen throughout, but you can skip to 17:30 for competition with McDonalds.
Hold up. The McDonald’s brothers had some great original innovations for running a hamburger stand. They were using assembly line techniques to produce burgers faster than ever before. They weren’t using cutlery or plates for the first time ever. They built a very streamlined business. THAT is what Ray Crock saw potential in, and that is what he bought. That is what the fast food industry is built upon.
Hold up. The McDonald’s brothers had some great original innovations for running a hamburger stand. They were using assembly line techniques to produce burgers faster than ever before. They weren’t using cutlery or plates for the first time ever. They built a very streamlined business. THAT is what Ray Crock saw potential in, and that is what he bought. That is what the fast food industry is built upon.
That was White Castle that innovated that, see podcast.