EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • space@lemmy.dbzer0.comEnglish
    4·
    2 months ago

    I’m pretty sure their goal is to bring ads in the same form as the mobile games, not as part of the in-game world. If they can do it on mobile, why shouldn’t they on pc or consoles?

    I think this will be an important thing for gamers to unite against, because if there isn’t enough push back, every big studio will do the same.

    • UnderwaterbobEnglish
      1·
      2 months ago

      Good thing I haven’t bought a game from a big name studio since, uhh, does Elden Ring count?