A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak,...

Instagram has long been accused of stealing features from platforms such as TikTok, Snapchat, and Twitter/X. It appears that the company has looked to YouTube for its latest idea: unskippable ads that you have to watch for a period of time before being able to scroll further.

A Redditor posted images of the Instagram ad breaks. FireCubX writes that users will suddenly find they have hit the bottom of their feed, so to speak, and can’t scroll down any further. An “ad break” icon will appear with a countdown timer that prevents users from browsing through more content until they view an ad, at which point the counter starts running down.

I’m happy I only have a lemmy account

  • CavemanfreakEnglish
    2·
    22 days ago

    Have you tried just looking at “Following”? That shows everything in chronological order, without ads. Lets me quickly see what’s new, and then close the app. I don’t discover many new recipes anymore, but that’s a price I’m willing to pay.

    • catloafEnglish
      2·
      22 days ago

      Is there a way to set it to that permanently?

      • CavemanfreakEnglish
        3·
        22 days ago

        Not that I know of… Most of the time I forget to change, but since the second post I see is an ad 90% of the time I usually realize my mistake very quickly.