Artificial intelligence in China is replacing social media influencers to sell products online. Companies say the strategy helps reduce risks to their brands...
Helps control brand, avoid scandals, absolute control
Is AI actually involved in any way or is it just being used as a buzzword? I just see animated advertisements. Like, to me these seem like just mascots.
Yeah that’s what it seems like to me. Some avatar ala v-tubers. No difference especially considering a lot of v-tubers avatars are owned by corporations.
Is AI actually involved in any way or is it just being used as a buzzword? I just see animated advertisements. Like, to me these seem like just mascots.
Yeah that’s what it seems like to me. Some avatar ala v-tubers. No difference especially considering a lot of v-tubers avatars are owned by corporations.
It talks about engaging with customers, so maybe they employ an LLM to respond to comments or DMs?
These AI streams just generate content, they might train them to be different for variation.
In the end that’s not a real loss in my opinion. You can replace the majority of influencers with no problem.
If they actually start AI generating streams, I could easily see that being a worse problem than regular influencer marketing.
Teleshopping returned anyway, ever saw Instagram or TikTok influencers?
It’s just pure spam