• morphballganon@lemmy.world
    link
    fedilink
    English
    arrow-up
    4
    ·
    2 months ago

    The director of Riot Games needs to learn a thing or two about branding. “2XKO” rolls right off the tongue lol

    • ampersandrew@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      ·
      2 months ago

      Oh, the name is just about universally disliked. That said, I worked as a contractor on a fighting game in the past few years, and I was in the discussion when the game was named. It’s hard. I can guess what the criteria was for 2XKO when they named it, and I’ll bet it had something to do with conveying the rules and the fact that it’s two-player teams.

      • Riven@lemmy.dbzer0.com
        link
        fedilink
        English
        arrow-up
        2
        arrow-down
        1
        ·
        edit-2
        2 months ago

        I’ve been hearing the dislike for the name but I personally like it for a fighting game. Sorta reminiscent of Japanese fighting games that can have crazy names for sequals.

        It also has a couple of good shortenings for players. They could call it xko or 2ko. Much like how people just call league of legends, league or lol. Granted I don’t actually play fighting games but that’s just my opinion.

        • ampersandrew@lemmy.world
          link
          fedilink
          English
          arrow-up
          2
          ·
          2 months ago

          Usually, if you’re looking at a list of games on a schedule for a fighting game major, they’re shortened down to 4 characters or fewer, so that was probably also under consideration when naming it.