What’s interesting to me is of course how cheaply Bioshock got made compared to today’s blockbuster hits. Somewhere, we took the wrong turn in regards to modern game development, truly.
Too many managers to pay and as a result too high personel costs, I would assume. :<
I’m not saying they shouldn’t be marketing at all. Just that marketing budgets for many AAA blockbusters have become so bloated, they can account for nearly half of the development cost. As someone with very little knowledge as to how games get made, it seems like some of that money could be better used