“We certainly know consumers are more wary — and weary — of pricing and we’re going to continue to be consumer-led in our pricing decisions as we look forward to 2024,” Chief Financial Officer Ian Borden said.

https://www.nbcchicago.com/news/national-international/mcdonalds-ceo-shares-new-message-amid-viral-complaints-of-rising-fast-food-prices/3351296/

Clearly they realize people are getting serious about voting with their money. And they don’t like it.

There is a lesson in there folks.