If you scorch coffee beans, all the nuance of their flavor is destroyed, leaving you with beans that taste like shit. However, the beans will also all taste the same no matter where they’re sourced from. I’m convinced this is why Starbucks coffee tastes like shit. They want it to have consistent flavor no matter where in the world you’re getting it. If you cover that with enough cream and sugar and artificial flavoring, you can make it palatable again.
Considering, like any other major fast food corporation, they likely have a large number of food scientists on staff who could absolutely make a better-tasting cup of coffee if they were tasked to, I think you’re on to something there.
McDonald’s is similar with pretty much all of their food. No, a Quarter Pounder doesn’t taste like a normal burger, but it essentially tastes the same in New York as it does in Vancouver or (I presume) Mexico City.
If McDonalds tastes the same everywhere as it does where I live how the hell are they still in business? Crap tastes like greasy (yet somehow also dry) styrofoam at this point.
If you scorch coffee beans, all the nuance of their flavor is destroyed, leaving you with beans that taste like shit. However, the beans will also all taste the same no matter where they’re sourced from. I’m convinced this is why Starbucks coffee tastes like shit. They want it to have consistent flavor no matter where in the world you’re getting it. If you cover that with enough cream and sugar and artificial flavoring, you can make it palatable again.
Considering, like any other major fast food corporation, they likely have a large number of food scientists on staff who could absolutely make a better-tasting cup of coffee if they were tasked to, I think you’re on to something there.
McDonald’s is similar with pretty much all of their food. No, a Quarter Pounder doesn’t taste like a normal burger, but it essentially tastes the same in New York as it does in Vancouver or (I presume) Mexico City.
If McDonalds tastes the same everywhere as it does where I live how the hell are they still in business? Crap tastes like greasy (yet somehow also dry) styrofoam at this point.
First of all, many people just like it. Secondly, if you’re traveling, even if you don’t like it, you know you can rely on it to be what you expect.