It’s not even totally fair, the companies have lots of data on habits, economy of scale, peering, while the pirates have a questionable reputation, risk of law enforcement action, technical hurdles slowing adoption, and delayed access to media. Pirates’ only real advantages are lack of pressure towards unsustainable growth, and lower costs.

The companies fighting against each other are losing an unfair fight tilted in their favor. It’s kind of embarrassing for them.