I don’t like the clickbait title at all – Mastodon’s clearly going to survive, at least for the forseeable future, and it wouldn’t surprise me if it outlives Xitter.
Still, Mastodon is struggling; most of the people who checkd it out in the November 2022 surge (or the smaller June 2023 surge) didn’t stick around, and numbers have been steadily declining for the last year. The author makes some good points, and some of the comments are excellent.
I think people are tired of the 140 character type social networks, the novelty has simply worn off. It’s either self-promotion or “I had two eggs for breakfast lol” type of posts.
People who came to Mastodon, posted “Hello world!” and didn’t bother to set a profile picture or add a description will always complain about the lack of discoverability, or the place being boring.
You literally have to put in work to set up your feed, follow hashtags, people and post yourself for it to be a network and not just a feed of things. And I think people struggle with this concept a lot.
I do understand that it’s not for everyone. But it’s not a problem with Mastodon, it’s just a natural filter IMO. “You have to put at least this much effort to integrate”. Low-effort things are usually just rage-bait.
i posted in another thread how i think content discovery stinks on mastodon. bluesky is much better at it. mastodon feeds are a wall of noise
Because it doesn’t have $100s of millions to throw at marketing, or the name dropping of Twitter creators behind it.
It is what it is. You can either be alright with being small, or hurl money into it, but the people who hurl money into things tend to want it back at some point, and that means becoming a shitty business.
mastodon + opt in to bridgyfed is the way
On the feature side, according to Mastodons recent 4.3 release post development is only 4 full time employees and a budget of under $500k annually. That is basically nothing in the realm of social media companies.
Improving Mastodons features requires money and resources, but Mastodons users are unwilling to pay for instances and unwillingly to fund development. Hell, the .world folks host a bunch of instances for collectively hundreds of thousands of users and they take in about $1k a month in donations. I’m surprised that even covers hosting costs.
So…it’s no wonder that it isn’t going to be as polished as other social media in ways that would reduce the attrition.
Mastodon is my only presence on social media. I love it. I found (over time) a large community of people who share my different interests. I love the wokeness of it. I don’t miss my lefty mutuals who are somehow still on X/Meta. I love the absence of influencers, algorithms and nazis. I love discovery through following hashtags. I could go on and on. I’m fine with people hating it for all the reasons I love it. They would ruin the vibe if they moved there.
I use mastodon every day and I’m glad it’s not dominate. It’s not a vc funded a shit hole looking for a growth market. I use mastodon because not every one is there, is a nice little niche place where I can play with my friends in peace
Mastodon is the only place where I don’t get triggered, and instead get inspired and/or informed.
Good moderation, no bots, no fascists, no “famous, because stupid” idiots. Just a nice bunch of people sharing cool, interesting shit. I absolutely love it.
Pew pew pew
I’ll say it again, the name sucks. It’s not cute, it sounds like mastrubate compared to twitter, it just is not catchy.
TicTic, snapchat, the apps that make it have a stupid catchy name, mastadon ain’t it.
Better name than X.
Maybe rebrand as Y
Twitter really isn’t that much better. I remember when Twitter first started and it was getting a lot of crap for its weird name and that you made tweets. It count on eventually, but it’s going to take constant exposure.
I like my toots.
i think maybe because it has 3 syllables
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You know all of those politicians and scientists people like to follow? Well, they’re still on Xitter.
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I remember their “official” app claimed it was a third party app on the stores, which probably put off a lot of potential users. Any phone users will be getting an app by some randos no matter what they pick, which is a big trust issue for many of us.
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I thought this was about the band and panicked
I think a better title & question would be, “Why is Mastodon struggling to thrive?”
It’s surviving no problem, but it’s not thriving for a multitude of reasons. Some are pretty well covered across comments here & in the linked discussion, and are more or less reiterations of prior discussions on the matter.
Ultimately I think as much as many of those reasons are correct, the biggest reason is the same as ever: network effects. All the jank and technical details could be endured and adjusted to if there was sufficient value to be had in doing so, i.e. following accounts of interest/entertainment, connecting with friends, etc. That’s proven to varying degrees by those that have stuck with Mastodon. In turn, however, it’s also clear by how many bounce off that for many there’s still insufficient value to be found across Mastodon instances to justify dealing with all the rough edges.
If Mastodon had enough broadly appealing/interesting people/accounts across its instances, people might deal with the various technical and cultural rough spots the same way they deal with similar on other social networks they may complain about yet won’t leave. There still aren’t enough of those sorts on there for many though, so Mastodon simply survives but doesn’t thrive.
Agreed, that would have been a much better title. There’s a lot of negativity around Mastodon – the Twitter migration in 2022 is often described as a “failure”. It certainly wasn’t a success, but I see it much more as a missed opportunity.
Network effects are certainly a big deal but every social network has to deal with the issue, and some succeed. Addressing some of the reasons for bouncing not only improves retention, but makes it more likely that people recommend it to their friends. So many of the problems from July 2023’s Mastodon Is Easy and Fun Except When It Isn’t were problems back in 2017 as well … how much progress has Mastodon made? Fortunately other fediverse software’s making more progress, but it’s still frustrating.
Mastodon was around for a while, slowly being built up until 2022 when the big twitter surge happened. They had the perfect foundation to make it the next big thing and all they had to do was keep the people who joined, make it slightly easier to join, and develop a few features like quote posts.
- They banned and defederated everyone who wasn’t in a very narrow sliver of political and technological opinions.
Mastodon lost it’s momentum, but had a second shot a year or two later. Threads joined the network offering a massive user base that could talk with Mastodon users. Then Bluesky blew up and that was bridged so Mastodon could talk with those people too. Mastodon may not have been the center of things anymore, but it could be fully integrated into the other two.
- Most servers defederated with threads and bridges.
There are other things that I’m sure play a roll as well. Luck, discoverability, easiness to join, people getting board, people looking at the next shiny thing, you name it. But it does look to be in many ways self inflicted.
It’s not dead but it has one big and massive issue that prevents mass adoption - discovery. If I can’t just write the name of my friends in search and find them no matter where they made their account - for an ordinary user, or one that comes from centralized services, this seems extremely alien and hostile.
And in the end, if you can’t find your friends, you want to interact with, what is the point of using the service?
Luckily, Mastodon is working on a discorvery protocol that should offer a way to find people across the board, which will hopefully make the Fediverse “appear” centralized to the average Joe while maintaining all the benefits of decentralization to the advanced users.
I don’t understand. Mastodon has implemented global search a while ago. If I type “Steve” in the search bar, I get Steves from all sorts of places, not only from my instance.
Or are you talking about some sort of “contacts scan” implementation?
You can put in their handle, with the domain they’ve signed up with
If you’re looking for more wider fuzzy search for that; mastodon 4.4 is gonna implement independent search services, meaning that search will be expanded beyond one server, and you can find new accounts on other servers just by keywords
I don’t know or need to know the handle. I know my friends name and surname and that must be more than enough. Facebook doesn’t need “@facebook” and twitter doesn’t need “@twitter” to find people if they exist there. I know the feature is coming but it is the key to make it accessible to wide range of average Joes who don’t want to, in their own vision, be rocket scientists to find people on the fediverse. It needs to be as simple as on facebook or other networks.
I know my friends name and surname and that must be more than enough.
I see. However; no.
this right here
I guess it’s for people like me, who have no friends?
William Shatner couldn’t find me on Mastodon
Problem: even with discovery, if your friends are on Threads or X, you still won’t find them on Mastodon. But its a step in the right direction.
Unless you can follow specific people on blocked instances, this is a fail. If my friend is on another instance which is blocked from my instance… whats the point of the fediverse? Might aswell go back to Facebook or X/Twitter. They are shitty but at least I can see my friends.
You would be able to find them if every instance didn’t decide to defederate with Threads.
Personally, I just don’t enjoy that Twitter-like format. I never used Twitter so I find it… Awkward? To me its kinda like a platformer with bad controls, everything else about the game might be great but if it doesnt feel satisfying to play, I’ll skip.
I still have my account and Megalodon on my phone but I just can’t get into it.
I’m with you on the Twitter style format. Reddit / Lemmy is nice because you can have actual conversations. Twitter you are basically shouting into the void and sometimes it shouts back.
That format was pretty good for “Come see us live at the Sodbury Theatre in Glurpfortshire, Feb 32nd @9PM!”
I remember an instance where a Cracked.com article pointed out something like “5 creepy places on the internet” one of which was a dicussion forum in which one account was posting over and over, many times a day, about public appearances and such of the cast of Buffy the Vampire Slayer, and readers showed up en masse to harass this person. Turns out she was off-label using a forum engine as her own little microtwitter to publish alerts to a fan club. But when the Cracked author rejected that context and substituted his own, it smelled a lot like Humanbeing151.
But yes in general I find discussion boards to be more useful; I think it’s why they were invented first; Reddit and Lemmy are basically just different approaches to implementing Usenet.
I have an account that I use to read, but I’ve never posted on Mastodon. Decided to tweet after seeing this post and I see a privacy option called “Quiet Public - Fewer Algorithmic Fanfares”.
Seriously, wtf is this? What does that even mean? If techie people like me can’t figure out Mastodon then you can’t expect the general public to do that. I’m not blaming this feature in particular, but Mastodon is quirky in all the wrong ways.
