@ajsadauskas @music Imagine it’s 1987. Through the graces of one’s connected attorney (getting 10? 15? percent) one has a label deal. A suit comes by and says track 8 on the new album sounds good, let’s hire a hotshot production company/director and budget 300k for the video. It gets modest rotation on MTV and 100k more albums sell. $3 per unit profit, $1 per unit royalty. Label is +300k, Band is down 200k. Video costs are recoupable and is collected before the band gets a check.