When Gmail first appeared in 2004, the idea of having what seemed like a never-ending space for email was revolutionary. Most paid services were providing a few megabytes of space, and here came Google promising a full gigabyte (which, at the time, seemed huge) for free.
Over the years, however, Gmail has added a plethora of features that it touts as “improvements” but some of them are irritating. Worse, it looks for ads for things that it will never need and sticks them at the top of email list.
Back in the dark ages before Gmail, Yahoo Mail, and other free cloud-based apps, most email happened either via paid services or inside of walled gardens. In the former, you paid a service provider for an email account and downloaded your email into an app that only lived on your computer — an app with a name like Pine, Eudora, Pegasus Mail, or Thunderbird.
For the most part, nobody was scanning your email to find out the last time you bought shoes, or whether you were shopping for car insurance, or that you had recently been buying gifts for a relative’s new baby. Nobody was taking that information and selling it to vendors so they could drop ads into your email lists or surprise you with additional promotional messages. Your email lived on your computer alone. Once it was downloaded and erased from the server, it was just yours — to save or erase or lose.
I joined gmail in beta so similarly had had my address for an absurd amount of years.
Last year I completely switched over to proton for everything and keep my gmail as a junk account for shit I want to sign up for but don’t want to dirty my main with.
It was a daunting feeling undertaking at first but honestly it took me a couple of hours to go through and change the email on things I actually use and want to keep.
It was a nice freeing feeling and really helped me weed out what accounts I truly use and want to keep. I would highly recommend it as a cleansing exercise as much as anything else!