"“We were aggressively marketing a one-third-pound hamburger for the same price…but despite our best efforts, including first-rate TV and radio promotional spots, they just weren’t selling.”
Confused why A&W’s burgers weren’t able to compete even though the burgers were priced the same as their competitors, Taubuman brought in a market research firm.
The firm eventually conducted a focus group to discover the truth: participants were concerned about the price of the burger. “Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?” they asked.
It turns out the majority of participants incorrectly believed one-third of a pound was actually smaller than a quarter of a pound."
Americans struggle with math:
https://awrestaurants.com/blog/aw-third-pound-burger-fractions
"“We were aggressively marketing a one-third-pound hamburger for the same price…but despite our best efforts, including first-rate TV and radio promotional spots, they just weren’t selling.”
Confused why A&W’s burgers weren’t able to compete even though the burgers were priced the same as their competitors, Taubuman brought in a market research firm.
The firm eventually conducted a focus group to discover the truth: participants were concerned about the price of the burger. “Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?” they asked.
It turns out the majority of participants incorrectly believed one-third of a pound was actually smaller than a quarter of a pound."
This in the only country that routinely uses fractions in measurements.