This holiday season, shut the fuck up about how much you hate pumpkin spice lol

  • Edelgard [she/her]@hexbear.netOP
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    3 years ago

    When men buy into food trends, they bring much-needed attention and success to what they’re consuming. Some sommeliers rolled their eyes after Sideways made male wine drinkers everywhere drop their Merlots for Pinot Noirs, but nobody was accusing Pinot Noir of overstaying its welcome.

    And when men get into women’s trends, they elevate and legitimize them—or even create an entirely new market. Male rosé drinkers have transformed it from a wine “seen by serious wine drinkers as cloying, mass-produced swill, an object of revulsion and gendered disdain,” as GQ wrote, into something men are happy to be seen drinking.

    Yogurt, a neutral food if ever there were one, went from being feminized to being marketed as protein-rich workout fuel for men. And of course men don’t diet—they “biohack”.

    • Rojo27 [he/him]@hexbear.net
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      3 years ago

      Yogurt, a neutral food if ever there were one, went from being feminized to being marketed as protein-rich workout fuel for men. And of course men don’t diet—they “biohack”.

      I’m glad I’ve never gone deep enough into the fitness rabbit hole to ever hear the term “biohack”:cringe:

      • fox [comrade/them]@hexbear.net
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        3 years ago

        It’s not a fitness term, it’s a Silicon Valley term. It’s a weird mix of recognizing that they spend too much time indoors and need vitamins, and trying to replace eight hours of sleep with sixty micronaps per day. It’s all about “hacking” the body’s natural processes to increase productivity. Some turned microdosing from a fun activity to a “creativity-booster” so they can :monke-beepboop: better code.

        They do this because cocaine is not in vogue in Silicon Valley and because Silicon Valley loves to try to reinvent shit that we knew a thousand years ago.