As someone who had to go to Cinema '76, Teatrino, Fully Booked’s U View, PICC, Cine Adarna, Sine Pop, and where else just to watch these so-called amazing “indie” movies, they couldn’t be anymore wrong. Lmao. The atmosphere, seating (dear lord that seating), and equipment are in the same tier as your elementary school film showing, except they have the chutzpah to charge money.

The best cinematic experience for me is still purchasing a random ticket in Trinoma’s Cinema 4 to see Battleship. The screening had “2D” on it for some reason (2D naman lahat, di ba? lol) but the picture quality is the brightest and sharpest I’ve ever seen from a projector. Shame it’s quite possibly the worst film of that year, but there’s no denying the mouth-watering PQ. My succeeding attempts to watch at that exact same cinema wasn’t able to replicate the beauty of that particular screening.

Some theater staffs nowadays don’t give a fuck on audiences, even the projectionists (oh wait they don’t reel/assemble celluloid like they used to). IMAX Digital, Large Format screens, and some CityMall and Robinson’s cinemas are the only cinemas in our country that delivers brighter and better picture. I’ve seen degradation of projections on SM Cinemas’ regular screens, and SM itself and audiences don’t really gave a fuck on this issue, except myself and these so-called “nerds.” It’s sucks because this is not what I’ve used to experience for the past decade.

Avengers: Endgame is the last, true blockbuster film for any kind of audiences. Seen it twice, opening day and third week, and the whole theater was packed! Great projections, real 7.1 surround sound, and attentive staffs.