What? I just explained that linking coupon to someone is not that hard from technical standpoint. Yes it’s a marketing, but I don’t think I mentioned that?
Actual marketer here. It’s pretty easy to fudge the results no matter what promo code you give the influencer.
In the case of an online store like this, the store itself will have accurate records of coupon code usage. However, unless you also issue backoffice accounts to the influencer for viewing reports or have a proper affiliate system, reports are usually issued in pdf or some other document format. You can just say whatever you want in those.
Hence why it’s a total “trust me bro” move. There is no way for the influencer to personally verify the numbers. Well, I guess unless you specifically make those purchases yourself.
The scheme we see here definitely reeks of the “nope you didn’t hit the quota” excuse down the line.
That’s on seller side though? they can track if the coupon is used or not. Your description is not technical side, right? Doesn’t matter if the store honest or not, they can know
What, isn’t it easy? Just use influencer name as coupon
Marketing is a field of study that i don’t have the time nor motivation to explain it to you.
And in case there’s is confusion, I am not a marketer but I find it’s best to know-thy-enemy.
I will say there those who think they get it while clearly not getting it, are the most susceptible to their tactics.
Ego is a fickle beast.
What? I just explained that linking coupon to someone is not that hard from technical standpoint. Yes it’s a marketing, but I don’t think I mentioned that?
Actual marketer here. It’s pretty easy to fudge the results no matter what promo code you give the influencer.
In the case of an online store like this, the store itself will have accurate records of coupon code usage. However, unless you also issue backoffice accounts to the influencer for viewing reports or have a proper affiliate system, reports are usually issued in pdf or some other document format. You can just say whatever you want in those.
Hence why it’s a total “trust me bro” move. There is no way for the influencer to personally verify the numbers. Well, I guess unless you specifically make those purchases yourself.
The scheme we see here definitely reeks of the “nope you didn’t hit the quota” excuse down the line.
That’s on seller side though? they can track if the coupon is used or not. Your description is not technical side, right? Doesn’t matter if the store honest or not, they can know